ASRA
Asra Syed is a well-known Fashion Designer based in Mumbai. She launched her fashion label ‘ASRA’ in the year 2018. Since then, ASRA has been setting trends in the fashion and styling industry with their unusual ideas and creative outfits.
Providing customised wedding ensembles, Asra ensured that her traditional touch and designer aesthetics in the wedding wear remains. Her enchanting bridal wear is a reflection of an intricate craftsmanship and delicate embroidery work which will enhance the beauty of the bride even more on her special day.
Catalogue of unique outfits from Classic Ethnic wear and Royal Bridal wear to the Uber-Stylish western wear, the brand has custom-made creations of all kinds. Discover an exclusive selection of luxurious western and ethnic wear along with a beautiful bridal collection.
In addition to the brand's bespoke collection, the intricate designs and embroideries will leave the customers spellbound.
THE STORY BEHIND THE BRAND
Intrigued by design and fashion is what sparked the idea which lead to ASRA's sheer existence. Asra evolved this small idea into a journey by creating a luxurious fashion brand specialising in women's exclusive couture and mesmerising bridal collections.
Initially, she started with just one master, two kaarigars and one embroidery man, which lead her to mostly cater to family and friends. Soon, the word spread and they started getting bulk orders. To match the demand, Asra expanded her team, shifted to a big warehouse and set up a store. With time, they collaborated with many models, bloggers and magazines to broaden their horizon. From a humble beginning of two people, the fashion brand ASRA is a team of more than 35 team members and counting.
Asra also showcased her collection “Robe De Reine” at the Bombay Times Fashion Week that was held in October 2021.
Gradually the brand gained more recognition and is considered as one of the fastest rising fashion label, today.
OUR VISION & MISSION
ASRA’s vision is to be established as a prominent fashion brand, globally, by delivering the best couture collection to the customers with their designing skills and expertise.
ASRA’s mission is to establish more flagship stores, product lines and franchises. Thus, taking the brand on a global level.
